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Before you start out the promotional activities for your small business, make sure you know exactly who your ideal customer is. Once you have created the image of the ideal customer, you would know how to customize your marketing campaign.
Putting Up Flyers to Attract Your Customers
Go for the ultimate carpet-bombing mode of inexpensive advertising methods. This is a great idea if you are just starting out and are targeting a specific area and even a specific crowd. You should locate a region where you would like to conduct business and start to distribute flyers to all the mailboxes or even boards. Remember to keep your flyer to the point, with a specific message you want to deliver while highlighting the products or services you offer along with your accurate contact information. Offering a discount, a free appraisal or even a coupon along with a flyer might not hurt!
The Mighty Internet!
This is probably the most effective method of advertising nowadays. With online marketing you do not have to bother with struggling to book a proper billboard space. You can address a large audience, you can monitor their response and even improve on their feedback. The old school methods of marketing and advertising might have not changed in the last five decades, similarly, the internet was born around the same time and evolved extremely fast during the same time duration.
If you think you are too busy or not competent enough to handle the new improvements of the technology or even want to get a proper job done with an effective outcome, you can always go ahead with hiring an online marketing agency.
Referral Networks to Boost Sales
The referral networks are invaluable to a business. And now that the internet is amazingly famous throughout all the demographics of the society you can even see many businesses depending on referral networks that are existent on the internet. And this does not just mean the customer referrals this also covers all the client-based referrals or business to business referrals.
The network will seem much stronger and stable when it is the white collar professions. Just as you are getting into the business, make sure you know all the links in the network that would act as effective referral networks.
Value Additions Are a Powerful Selling Point
This is an incredible selling point considering any type of product or service. At its first glance, the value addition resembles appraisals for free or even coupons. However these are mainly focused on the satisfaction of the customers. And this will definitely help you with expanding the bridge between your business and the competition.
Other varieties of popular value additions include discounts for regular customers, guarantees, star points, rewards for referrals and other reward programs. You do not have to promise your customers the stars to increase the value of the products or services. Just make sure you add some value your customers would not expect. This is a great way to develop loyalty for your brand as well.